Research proposal

Analysing my Primary research

 For my primary research I have chosen to produce a focus group. So far I have only done one but plan on doing 3 (children /teenagers/adults) in order to get different responses from a variety of age groups. So far I have done a small sample of teenagers aged between 17-18. I used a mixture of girls and boys in order to make it fair and altogether I used 12 teenagers. My focus group questions were:

 

·      Draw your own interpretation of a Disney woman.

·      From the sheet in front of you circle your favourite Disney character and write next to it why.

·      Next to the picture of Mulan, Cinderella, and Snow white describe them in 5 words.

·      Show 2 clips (you tube) Do the representations of women you see in these clips mirror changes in gender over the years? Discuss

·      If you were creating your own Disney film draw how your female main character would look.                    

          From the 2 pictures I had asked everyone to draw I made a spreadsheet in order to collect all the information that I had received from this, I was then able to create a graph, which allowed my findings to be easily read and compared. 

 

The graph above is of the first picture I had asked the people in my focus group to do. The results from this have mainly been a stereotype of a traditional Disney princess, for example most people have drawn the women to have long fair hair, to be slim, and also to be white.

 (For now I have added some results from a few adults in order to compare with, as I haven’t yet done anther age group as a focus group, this test is not fair, as I have used 12 teenagers and 3 adults. I have chosen to do this In order to see if it would work when I collect my real data, as for now this is only a sample test run.)

 

 

 

 

 

 

 

 

  

 

The table above I created in order to collect all my findings and to keep all my results in one place, from this sheet is were I can collect all the necessary data and create charts, like the previous one, which allows me to compare and contrast results from different genders and also age groups.

 

  I will complete all my focus groups using the same amount of people from each age group and gender and will end up with 6 charts to analyse. I feel that this is the best method of primary research for my topic as it allows me to get the correct information necessary there and then, rather than handing out a questionnaire and only getting back information that isn’t going to help me move my research forward.

 

So far my findings are conforming to what I had expected, however I don’t know whether this is because the age group I have sampled on is my own age group, therefore this might mean that everyone from the same age group has the same opinions as one another.

 

Amy Head

 

Research tool

for my primary research i have chosen to produce a focus group. so far i have only done one but plan on doing 3 (children /teenagers/adults) so far i have done a small sample of teenagers aged between 17-18. i used  mixture of girls and boys in order to make it fair and altogether i used 12 people. my focus group questions were:

 Draw your own interpretation of a Disney woman.

·            From the sheet in front of you circle your favourite Disney character and write next to it why.

·           Next to the picture of Mulan, Cinderella and Snow white describe them in 5 words.

·           Show 2 clips (you tube) Do the representations of women you see in these clips mirror changes in gender over the years? Discuss.

·           If you were creating your own Disney film draw how your female main character would look.                    

      From the 2 pictures i had asked everyone to draw i made a spreadsheet in order to collect all the information that i had received from this i was then able to create a graph which allowed my findings to be easily read and compared.