Research proposal

Analysing my Primary research

 For my primary research I have chosen to produce a focus group. So far I have only done one but plan on doing 3 (children /teenagers/adults) in order to get different responses from a variety of age groups. So far I have done a small sample of teenagers aged between 17-18. I used a mixture of girls and boys in order to make it fair and altogether I used 12 teenagers. My focus group questions were:

 

·      Draw your own interpretation of a Disney woman.

·      From the sheet in front of you circle your favourite Disney character and write next to it why.

·      Next to the picture of Mulan, Cinderella, and Snow white describe them in 5 words.

·      Show 2 clips (you tube) Do the representations of women you see in these clips mirror changes in gender over the years? Discuss

·      If you were creating your own Disney film draw how your female main character would look.                    

          From the 2 pictures I had asked everyone to draw I made a spreadsheet in order to collect all the information that I had received from this, I was then able to create a graph, which allowed my findings to be easily read and compared. 

 

The graph above is of the first picture I had asked the people in my focus group to do. The results from this have mainly been a stereotype of a traditional Disney princess, for example most people have drawn the women to have long fair hair, to be slim, and also to be white.

 (For now I have added some results from a few adults in order to compare with, as I haven’t yet done anther age group as a focus group, this test is not fair, as I have used 12 teenagers and 3 adults. I have chosen to do this In order to see if it would work when I collect my real data, as for now this is only a sample test run.)

 

 

 

 

 

 

 

 

  

 

The table above I created in order to collect all my findings and to keep all my results in one place, from this sheet is were I can collect all the necessary data and create charts, like the previous one, which allows me to compare and contrast results from different genders and also age groups.

 

  I will complete all my focus groups using the same amount of people from each age group and gender and will end up with 6 charts to analyse. I feel that this is the best method of primary research for my topic as it allows me to get the correct information necessary there and then, rather than handing out a questionnaire and only getting back information that isn’t going to help me move my research forward.

 

So far my findings are conforming to what I had expected, however I don’t know whether this is because the age group I have sampled on is my own age group, therefore this might mean that everyone from the same age group has the same opinions as one another.

 

Amy Head