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Research proposal

Analysing my Primary research

 For my primary research I have chosen to produce a focus group. So far I have only done one but plan on doing 3 (children /teenagers/adults) in order to get different responses from a variety of age groups. So far I have done a small sample of teenagers aged between 17-18. I used a mixture of girls and boys in order to make it fair and altogether I used 12 teenagers. My focus group questions were:

 

·      Draw your own interpretation of a Disney woman.

·      From the sheet in front of you circle your favourite Disney character and write next to it why.

·      Next to the picture of Mulan, Cinderella, and Snow white describe them in 5 words.

·      Show 2 clips (you tube) Do the representations of women you see in these clips mirror changes in gender over the years? Discuss

·      If you were creating your own Disney film draw how your female main character would look.                    

          From the 2 pictures I had asked everyone to draw I made a spreadsheet in order to collect all the information that I had received from this, I was then able to create a graph, which allowed my findings to be easily read and compared. 

 

The graph above is of the first picture I had asked the people in my focus group to do. The results from this have mainly been a stereotype of a traditional Disney princess, for example most people have drawn the women to have long fair hair, to be slim, and also to be white.

 (For now I have added some results from a few adults in order to compare with, as I haven’t yet done anther age group as a focus group, this test is not fair, as I have used 12 teenagers and 3 adults. I have chosen to do this In order to see if it would work when I collect my real data, as for now this is only a sample test run.)

 

 

 

 

 

 

 

 

  

 

The table above I created in order to collect all my findings and to keep all my results in one place, from this sheet is were I can collect all the necessary data and create charts, like the previous one, which allows me to compare and contrast results from different genders and also age groups.

 

  I will complete all my focus groups using the same amount of people from each age group and gender and will end up with 6 charts to analyse. I feel that this is the best method of primary research for my topic as it allows me to get the correct information necessary there and then, rather than handing out a questionnaire and only getting back information that isn’t going to help me move my research forward.

 

So far my findings are conforming to what I had expected, however I don’t know whether this is because the age group I have sampled on is my own age group, therefore this might mean that everyone from the same age group has the same opinions as one another.

 

Amy Head

 

Research tool

for my primary research i have chosen to produce a focus group. so far i have only done one but plan on doing 3 (children /teenagers/adults) so far i have done a small sample of teenagers aged between 17-18. i used  mixture of girls and boys in order to make it fair and altogether i used 12 people. my focus group questions were:

 Draw your own interpretation of a Disney woman.

·            From the sheet in front of you circle your favourite Disney character and write next to it why.

·           Next to the picture of Mulan, Cinderella and Snow white describe them in 5 words.

·           Show 2 clips (you tube) Do the representations of women you see in these clips mirror changes in gender over the years? Discuss.

·           If you were creating your own Disney film draw how your female main character would look.                    

      From the 2 pictures i had asked everyone to draw i made a spreadsheet in order to collect all the information that i had received from this i was then able to create a graph which allowed my findings to be easily read and compared. 

 

 

 

Research

So far my research has consisted of secondary research rather than primary. I have looked at web sites and blogs to get an idea of how other people see Disney representing women over the years. So far what i have found is that women are given a status in the Disney world of being dependant on men, they are seen as being unable to defend themselves as a prince always comes and saves the day.

 Also the image of the 'Disney women' is very much all the same, very skinny,  carefully groomed with delicate make up and beautiful dresses. The women are expected to cook and clean before the man comes home and have his dinner on the table for him, these are more traditional views of women, in contrast to how Mulan is represented, more manly than usual, with shorter hair tied up. Although she still is very pretty and petite which links in very much so to the older way that women were portrayed. 

For primary research i will be looking at focus groups from ages 8-9 and also of people 30+ of mixed genders in order to get a hands on responses to how other people from different ages and genders perceive women.

 I will show clips from my 3 focus films and ask them to draw a Disney women, I will also ask them who their favourite Disney women is and why and ask them to come up with 3 words to describe the 3 women in my focus films. This should give me a broader knowledge and a better indication of what other people think rather than just what I think.